Bill Matassoni A Memoir 1.21

Reviews

5 ★, on 2018-06-29
This was hard to put down - I read it in only a few hours. Bill's perspective on Marketing and his experience both in and beyond the world of consulting left me inspired, hopeful, and energized! I loved how "real" Bill was in his memoir. Here you have a man of exceptional education, experience, and influence (someone who was mentored by Marvin Bower himself and who shaped the thinking and trajectory of McKinsey) sharing his life and his thinking in a relevant, witty, and motivating memoir. It's beyond unique. Most importantly, reading this memoir has given me a new perspective on my profession and in how I think about the challenges that clients face. It encouraged me to think outside the box, challenge the status quo, and look for experiences that matter - to be a world changer. Thanks to Bill and the FC team for sharing this with all of us. Your work is truly and inspiration!

5 ★, on 2018-06-29
A witty and humble walk through the life achievements of an incredible man. I must say I was first intimidated when I read Bill's credentials but he has such an unassuming way of recounting the good and the bad that you quickly feel that you are sitting in his glass living room debating about healthy beer. Thank you Bill for showing people like me that a bright poor boy can have great impact on people and respectable institutions without changing personality.

5 ★, on 2018-06-29
Marketing saves the world by Bill Matassoni is a masterpiece like few out there. Lord Rutherford used to say “if you can’t explain your physics to a barmaid it is probably not very good physics”; adapted to marketing, Bill Matassoni’s memoir truly succeeds to bring across his experience, mindset and insights in an anecdotal, humourful and clear manner. This memoir is a must read for anyone interested in leaving an impact on the world. It shall be considered alongside Confessions of an Advertising Man by David Ogilvy. Ps - love the smooth app

5 ★, on 2018-06-29
Love it. Instead of entering the crowded market of business books, Bill tells his story, and while doing so, somehow manages to condenses a lifetime of experience into a unique take on what marketing is, and what it's capable of doing. Bill has an impeccable background, but his writing is friendly and approachable. He's candid, but doesn't overshare or bore you with too many details. It's like you ran into him at a bar, in a good way. This one is going onto my shelf.

5 ★, on 2018-06-30
"Marketing Saves the World: A Memoir" does several things at once: reflect on the past, express gratitude, as well as encourage readers to break barriers. As the title suggests, this memoir is entertaining and instructional. It was such a page turner, I read it in one sitting. It left me with not only a framework to reach my goals, but also with inspiration that I too could leave a mark on the world. Bill lays out everything from what works and what doesn't work. By reading his memoir, you are bypassing potential pitfalls as he lays out his steps to success. Thank you for such a great gift!!

5 ★, on 2018-06-29
Inspirational. Candid. Fun. Deep. Thank You, Bill. These are the first words to describe a marvelous light-read about marketing strategy from an Ex-Partner Mckinsey and BCG which walks us through the marketing challenges of different firms and how he approached to address them while defining a new competitive dimension for them. Insider perspectives shared by Bill are unique to find. A must read for anyone serious about Consulting and Marketing Profession.