About this app

Would you like to learn dozens of little-known principles and techniques of advertising psychology used by the world’s highest-paid copywriters and designers?

If you said yes, this guide will open a whole new world for you. It will teach you secrets known only to the masters of persuasion, the ad-agency experts who know how to tap into people’s innermost desires, and influence them to spend money. It will teach you what to do and how to do it.

Bottom line: This guide will help you make more money.

And it doesn’t matter if you sell aardvarks or zwieback cookies. Because I’m going to show you how to tap into the minds of your prospects like a highly paid consumer psychologist; like a supremely skilled ad-agency copywriter who knows (and uses) all the tricks of the trade to influence consumers to read their offers, and respond by pulling out their wallets.


This guide teaches you dozens of well-guarded secrets including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size… page positioning… typefaces… pricing…social proof… and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.


Studying psychology to boost the effectiveness of your ads isn’t bad,It simply teaches you:

1. What people want.
2. How they feel about what they want.
3. Why they act as they do.

And once you know this, you can:

1. Better understand how to satisfy your customers.
2. Influence more people to buy.
3. Get your quality products into more people’s hands.
4. Help add more satisfaction to their lives.

See? It’s not so bad after all, is it? Not if you start with a quality product. Of course, influencing more people to buy a crummy product that typically self-destructs within the first week of ownership is something else. You don’t need psychology. You need a shot of ethics.
Above all, if you suffer from being too timid in your advertising—as are most advertisers today—this guide will give you a giant boot in the pants. Ready to dig in? Let’s go!


As a journalist, your job is to report what happened. You don’t need people to respond to succeed. Your primary interest is that they’re accurately informed and somewhat entertained.

When you write advertising, on the other hand, you want people to do more than just read. You want them to do more than simply say,“Wow...great ad!” and then toss it into the kitchen trash on top of the grapefruit skins. No. You want people to act now, to place an order or request information that’s designed to persuade them to order.

Let’s not kid each other, we advertise for one reason: to make money. Period.


FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology…But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as this guide takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.

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