About this app

ETBrandEquity app is the avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries.

For over two decades as a weekly print magazine and for six years as an incendiary TV show, Brand Equity has set the agenda for the Indian marketing and marketing communications industry, chronicling the latest trends, the larger than life personalities and the hottest campaigns and agencies.

ETBrandEquity will be the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. It hosts some of Brand Equity's landmark surveys including Most Trusted Brands, the youth-oriented Most Exciting Brands and the Ad Agency Reckoner.

The site includes a showcase of the latest Indian and the best global advertising campaigns across print, television, digital and mobile, as they happen. It will be a source of exclusive interviews with and blogs from some of the leading thinkers in the local and international marketing communications community.

The writers on ETBrandEquity have a combined experience of over half a decade covering every aspect of the marketing and advertising industry.

Daily E-newsletter

ETBrandEquity also reaches its readers via a daily newsletter that delivers the latest, most reliable information on developments in the marketing and advertising industries delivered right to their inbox. Apart from exclusive content, the newsletter includes a carefully curated assortment of the most relevant stories on trends and happenings in the industry from leading publications across the globe, besides tracking sources of information like blog posts and tweets.

New features

Fixed minor bugs and issues.

App Permissions

Allows applications to open network sockets.
Allows access to the vibrator.
Required to be able to access the camera device.
Allows an application to modify global audio settings.
Allows an application to record audio.
Allows applications to access information about networks.
Allows using PowerManager WakeLocks to keep processor from sleeping or screen from dimming.
Allows an application to write to external storage.
Allows an application to write the user's calendar data.
Allows an application to read the user's calendar data.
Allows applications to access information about Wi-Fi networks.
Allows an application to receive the ACTION_BOOT_COMPLETED that is broadcast after the system finishes booting.
Allows access to the vibrator.
Marker permission for applications that wish to access notification policy.
Allows read only access to phone state, including the phone number of the device, current cellular network information, the status of any ongoing calls, and a list of any PhoneAccounts registered on the device.
Allows applications to connect to paired bluetooth devices.
Allows applications to discover and pair bluetooth devices.
Allows an application to broadcast sticky intents.
Allows an application to initiate a phone call without going through the Dialer user interface for the user to confirm the call.
Allows an app to create windows using the type TYPE_APPLICATION_OVERLAY, shown on top of all other apps.
Allows an application to change the Z-order of tasks.