About this app

Using the right hashtags can help you extend your reach, engage your audience, boost your brand. In order to get each of these distinct benefits, however, you need to have specific strategies in place.
This is something that’s often mystified brands, as it can be difficult to notice trends and patterns at first glance. Hashtag strategies aren’t one-size-fits-all, which can cause even more confusion for businesses trying to figure it out for themselves.
In this app, we're sharing how to create an effective hashtag strategy for your social media accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’s goals.
How hashtags work on social media
Hashtags can be attached to things you post on social media and become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has the # placed in front of it.
When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content.
Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, social media has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile section of any social media.
social media Stories have a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.

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