About this app

How to Do ASO (App Store Optimization) for Android Apps on Google Play Store? – Ultimate Guide for 2019

ASO or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization.
ASO Strategy 101:
The App Store Optimization strategy consists of 3 main processes:

>Market Research & Keyword Optimization
>Google Play Store optimization & A/B testing
>Tracking / monitoring… and repeating the whole process

Implementing ASO for Your Google Play Store Listing-

Optimizing a listing for Google Play Store can improve keywords rankings in search, conversion rate to install and drive more organic downloads – so if you haven’t done it already, now is a great time to start by learning from this ASO App.

Let’s break down a perfectly optimized Google Play Store listing by elements:

A) Title
Title is the first and one of the most important ASO on-metadata factors, because it has an effect on both search results and conversion rate to install.
A few examples of an optimized Title:

-Brand name – Keyword(s)
-Brand name: Keyword(s)
-Keyword(s) – Brand name
-Keyword(s): Brand name

B) URL / package
Curiously, the URL (package) can be a very strong ranking factor for app store search if you include some keywords there.

C) Developer Name
Developer Name is another important on-metadata factor that has an effect on app search rankings. Apart from this, Google keeps a record of developer history, and the apps with positive developer history tend to be ranked higher in Google Play search.

D) Short Description
A short description on Google Play Store affects search ASO keywords rankings and conversion rate.

E) Description
App Description is an extremely important ASO factor, affecting both Search and Conversion.

F) Icon
Icon is the first visual element of your app that the users see when they come across it in the search results page or Top Charts.

G) Feature Graphic – Image
The next visual element that the users are coming across when they visit your listing on Google Play, is a feature graphic, which can be an image or video.

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There is always room for more optimization, so Learn and do ASO as given in this App and your app will definitely rank on top in Google Play search results.

New features

Do you want to Rank your App Higher in Google Play search results? Use this ASO App to do so.

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