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Tips for Choosing the Perfect Cocktail Dress

Cocktail dresses are one of my absolute favorite types of dress. Like the styles themselves, the occasions in which one might find yourself donning a cocktail dress can vary in many ways. When we think of cocktail parties, we usually think of Friday night martinis and little sequined dresses. However, Sunday brunches, holiday parties and numerous other events can also require a great dress that meets all the requirements of a cocktail soiree.

1. Know Your Setting
Deciding the right type of dress for any event takes some thought. Luckily, cocktail dresses are a necessity for many women’s wardrobes, so no matter what particular event you’re shopping for, you’re likely to get good use out of your dress. Take the time of day and the season into consideration when shopping for your dress. It’s unlikely that you’d wear the same nighttime mini dress you once wore on a sexy date to a midday get-together with your girlfriends. A little common sense goes a long way in determining the qualifying factors for an appropriate cocktail dress.

2. From Historic To Contemporary
When creating the kind of look for a cocktail party or other type of social event that’s less formal than black tie, it’s helpful to start with an idea of historical fashion perfection. Most of us women like to feel sexy to a certain extent at any social gathering, but our over-sexed society can sometimes blur the line of appropriateness when it comes to creating a stand-out look.

3. Accessories Are A Girl’s Best Friend
So we’ve thought about our event…the time of year and what the occasion is all about. We know our setting; have looked into the weather and what kind of venue we’ll be visiting. We’ve also considered a classic guide of style to help shape our look to be beautiful and avoid any missteps in our quest to look our best. But how do we embody beauty without risking becoming a bore? We’re young (even if just at heart) and want to feel unique and progressive.

4. Get It All Without Spending It All
As much as I love fashion and making a statement through my outfits, I love saving money even more. One of the best feelings I can get comes from building an amazing and well thought out look at an amazing price. Cocktail events create a special need for individuality, because everyone in attendance will likely be dressed well. Limiting your options to the cocktail dresses you find while window shopping and browsing through retailers will also almost certainly cost you a lot more than the alternatives. Plus, it’s boring.

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Online shopping can do much more than provide you with a platform to rent a gorgeous cocktail dress. Many online rental boutiques have a wide selection of edgy, contemporary and (duh) expensive jewelry, clutches, hand bags, shoes and more. You can find some of the most beautiful dresses for any occasion, not just your standard evening cocktail dresses, and rent them for about 10% of the price that you’d pay to buy them.

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